Stage One

Back Behind the design

Android at MWC 2024

[BARCELONA, CATALONIA]
Year
2024
Client
BRANDFUEL

Our sixth delivery at Mobile Congress World in Barcelona, Android Avenue featured nine zones, each individually designed to showcase the latest AI developments in mobile technology. Brandfuel commissioned Stage One to deliver this project.

 

We've a longstanding relationship with Stage One and we have entrusted them to deliver this unique and highly complex project for a number of years. [...] I'm already looking forward to the next opportunity we get to work together. Tom Robinson
Production Director Brandfuel
MCLAREN

The McLaren zone housed a Formula 1 race car that was delicately manoeuvred onto the display. We customised a Space Cube with additional columns and roofing to extend its footprint and custom-built a security system to protect this precious cargo. We fabricated bespoke steel crash barriers that enhanced the racing environment aesthetic.

McLaren exhibition stand from Android
Painting floor detail
Fitting exhibition stand signage
FOLDABLES

Foldables offered an array of folding devices for visitors to interact with. Characterised by curves, this display included slatted plywood panels that represented the corresponding models of mobile phone available inside.

Android exhibition stand at Mobile Congress World 2024
Image BRANDFUEL
CIRCLE TO SEARCH WITH GOOGLE

For Circle to Search with Google we manufactured and fitted large-scale phone models to the exterior of the structure, and a prefabricated bubble backlit with LED lighting highlighted the concept. The plywood walls of the interior were cut on our 3-axis CNC machine to accommodate the subtle LED lighting detail inside.

LED lighting detail built into wall

Display plinths, as seen on Customise your own Android Bot and Android Auto, housed TV screens. Formed with a steel fabricated frame, bolted to the steel framework in the flooring for security, the frame was clad with plywood, slatted detail to the fascia concealing access panels into the plinth.

Manufacture of display plinth
Fitting display plinths
GEMINI

The largest of the exhibits, Gemini, reused two structures from the previous year, extended with slatted infill wall panels that connected them. Inside featured a circular counter approx. 3 meter in diameter and a number of display plinths of variable size and design.

Exhibition display
Interior of exhibition stand display by Android
Exhibition display counter
Wet paint sign

The brick detailing visible on the exterior of the structures was created on our CNC machines and painted to enhance the effect.

CNC'd brick detailing
Brick design detail
Behind the design
Year
2024
Client
BRANDFUEL
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