Johnnie Walker Princes Street

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Client
BRC IMAGINATION ARTS

Location
PRINCES STREET, EDINBURGH

The Johnnie Walker Princes Street experience is a permanent eight-floor ‘brand home’ in Edinburgh that has cemented the relationship of Stage One and the world-renowned BRC Imagination Arts. From the six-storey sculpture that dominates the atrium, to the 10 rooms and corridors that contain the tour itself, Stage One was an integral part in delivering the project.

The team delivered key components and entire fit outs for an extensive part of this project including Keep Walking, Landscape of Flavour, Creativity of Making, Casks of Discovery, and the atrium, using many skills and areas of expertise within the company including automation, joinery, scenic painting and fabrication.

Visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com.

Tagged
Brand Activations, Environments & Experiences, Automation, End-to-end production, Qmotion, Scenic

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