The Porsche Taycan Experience was a high-spec, eye-catching LED structure that provided a dynamic and intriguing introduction to Porsche’s first ever electric car.

The promotional structure comprised a steel frame and timber panels finished with black gloss Di-bond. One of the 5m-long sides was entirely filled by a video wall, which we accommodated into the structure. On the opposite side, the word ‘SOUL’ was neatly CNC’d out, the LED content illuminating the word in stylish contrast with the black gloss surface.

Each of the 3m x 3m end panels were manufactured as large lightboxes, displaying the brand logo and additional details and grilles were incorporated to accommodate the soaring music score.

Top-end finishes were used throughout, resulting in a stylish and exciting promotion that reflected the top-end luxury brand and embodied the new car’s mission statement of ‘Soul, electrified’.