Saab 9-3

Client
PCI Live Design

This launch involved constructing three very different environments. A 200 seat auditorium staged the car reveal and employed a revolve and a tracking video wall, both controlled by our Qmotion system. Visitors then moved into a contemporary presentation area partitioned with glass panels and filled cloth walls and fitted with a white laminate floor. This area was linked to the auditorium by a piazza, over which we rigged a large tensile structure, surrounded by three spectacular curved scenic walls, one of which even spanned a main access road.

CREDITS & ROLES

Designer
Paul Bonomini

Photography
Adrian Ray

Tagged
Brand Activations, Environments & Experiences, Automation, Qmotion, Staging

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