Vauxhall Motor Show

Client
Jack Morton Worldwide

The launch of the Vauxhall Corsa at Birmingham’s NEC involved Qmotion in a successful execution of a ‘Hot Wheels’ type stunt with cars ‘looping the loop’ along coils of giant filmstrip. Using an existing stand, we also supplied both scenic and graphic elements including covering a 15 x 3m rear wall with a digitally printed image. Duratrans printed images were mounted onto acrylic panels and fixed to a curved steel structure to create the effect of loops of filmstrip.

CREDITS & ROLES

Designer
Jalena Joksimovic

Photography
Adrian Ray

Tagged
Brand Activations, Environments & Experiences, Automation, Qmotion, Scenic

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